Privacy Policy

Wells Electronics Ltd – Privacy Policy

 

Effective Date: June 2019

 

1. Introduction

 

This Privacy Policy explains how Wells Electronics Ltd (“we”, “our”, “us”) collects, uses, stores, and shares your personal information when you visit our website, use our services, or communicate with us.

We are committed to protecting your privacy and handling your personal data in a safe, responsible manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this site and our services, you consent to the processing of your personal data as described in this policy. If you have any questions, please contact us using the details at the end of this document.

 

2. Our Data Protection Principles

 

We are committed to the following principles when handling your personal data:

  • Lawfulness, Fairness, and Transparency: We process your data lawfully, fairly, and in a transparent manner. We will always consider your rights and provide you with clear information about our processing activities upon request.
  • Purpose Limitation: We only use your data for the specific purposes for which it was collected.
  • Data Minimisation: We only collect and process the minimum amount of personal data required for any purpose.
  • Accuracy: We do our best to ensure the personal data we hold is accurate and up-to-date.
  • Storage Limitation: We do not store your personal data for longer than is necessary.
  • Integrity and Confidentiality: We use appropriate security measures to protect the integrity and confidentiality of your data.

 

3. The Information We Collect

 

We may collect the following types of information:

3.1. Information You Provide Directly When you make a purchase, submit a repair, register for an account, or contact us, we may collect:

  • Contact Details: Full name, email address, telephone number, billing and delivery address.
  • Transactional Details: Payment information (e.g., method of payment) and details of your order, repair, or enquiry.
  • Account Details: Login credentials and user preferences.

3.2. Information Collected Automatically When you visit our website, we may automatically collect technical data, including:

  • Your IP address and geographical location.
  • Browser type, operating system, and device information.
  • Pages visited, time spent on the site, and your clickstream behaviour (how you navigate the site).
  • Information stored in cookies and other session tools (e.g., your shopping cart contents).

3.3. Information From Trusted Partners We may receive information from trusted partners (e.g., suppliers who drop-ship orders) with confirmation that they have legal grounds to share that information with us.

 

4. How We Use Your Information and Our Lawful Basis

 

We use your personal data for the following purposes, based on a clear lawful basis:

To Fulfil Our Contract with You:

  • To process and fulfil your purchases, repairs, and service requests.
  • To identify you and register your account.
  • To communicate with you regarding your orders, quotes, repairs, or invoices.

For Our Legitimate Interests:

  • To improve our website functionality, products, and overall customer experience.
  • To administer and analyse our customer base (e.g., purchasing history) to improve the quality and availability of our services.
  • To send you service notifications, product updates, or technical alerts.
  • To conduct customer satisfaction surveys.

With Your Explicit Consent:

  • To send you marketing communications, newsletters, and personalised offers from us and/or our selected partners.

To Comply with a Legal Obligation:

  • To keep records required by law (e.g., for accounting and tax purposes).
  • To respond to requests from law enforcement or regulatory authorities.

 

5. Who We Share Your Information With

 

We do not sell your personal data. We only share your information with trusted third parties who help us provide our services. We only work with partners who can ensure an adequate level of data protection.

  • Processing Partners: Service providers who process data on our behalf, such as couriers (for delivery), payment processors (for transactions), and IT support.
  • Business Partners: Carefully selected partners who may assist in providing a service to you (e.g., suppliers who ship an order directly to you).
  • Public Authorities: We will disclose your data to public officials or law enforcement when we are legally obliged to do so.

 

6. Data Security

 

We take our responsibility to protect your data seriously. We use safe protocols for communication and data transfer (such as HTTPS) and employ technical and organisational measures to keep your data safe, including:

  • Encrypted payment transactions and communications (AES).
  • Secure firewalled databases on protected networks.
  • Strict internal access controls to sensitive data.
  • Regular monitoring of our systems for vulnerabilities.

While we strive to protect your personal data, we cannot guarantee the security of information transmitted over the internet. Any transmission is at your own risk. In the event of a data breach, we will notify the relevant authorities and you, if there is a threat to your rights or interests.

 

7. Data Retention

 

We retain your personal data only for as long as is necessary for the purposes for which it was collected, including any legal, accounting, or reporting obligations. For example, billing information is kept for as long as required by law. When data is no longer required, it will be securely deleted or anonymised.

 

8. Your Data Protection Rights

 

Under UK data protection law, you have the following rights regarding your personal data:

  • The Right to Information: To know how and why your personal data is being processed.
  • The Right of Access: To request a copy of the personal data we hold about you.
  • The Right to Rectification: To request that we correct or update any inaccurate or incomplete information.
  • The Right to Erasure (‘Right to be Forgotten’): To request that we delete your personal data from our records, subject to any legal obligations to retain it.
  • The Right to Restrict Processing: To request that we limit the processing of your data under certain conditions.
  • The Right to Object to Processing: To object to certain types of processing, such as for direct marketing.
  • The Right to Object to Automated Processing: To not be subject to a decision based solely on automated processing or profiling that produces a legal or similarly significant effect on you.
  • The Right to Data Portability: To receive your data in a machine-readable format or have it transferred directly to another provider.
  • The Right to Withdraw Consent: To withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@wellselectronics.co.uk. We may need to verify your identity before processing your request.

 

9. Cookies and Tracking Technologies

 

We use cookies and similar technologies to analyse customer behaviour, administer the website, and personalise your experience. A cookie is a tiny text file stored on your computer.

We use the following types of cookies:

  • Necessary Cookies: Required for essential website functions, such as logging in or using the shopping cart. They do not collect personal information.
  • Functionality Cookies: Provide features that make our service more convenient, such as remembering your name and email in forms.
  • Analytics Cookies: Used to track the performance and usage of our website and services. We use Google Analytics to measure traffic; you can review Google’s Privacy Policy and opt out of their tracking here: Google Analytics opt-out page.
  • Advertising Cookies: Used to deliver advertisements that are relevant to you and your interests.

You can manage your cookie preferences through your browser settings, though disabling cookies may affect your experience on our site.

 

10. Marketing Communications

 

You will only receive marketing communications from us if you have actively opted in. You can opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email.
  • Contacting us directly at info@wellselectronics.co.uk.

 

11. Children’s Privacy

 

Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from anyone under this age. If you believe a child has provided us with personal data, please contact us so we can delete it.

 

12. Links to External Websites

 

Our website may contain links to third-party sites. These sites have their own privacy policies, and we do not accept any responsibility or liability for their practices.

 

13. Changes to This Privacy Policy

 

We reserve the right to update this Privacy Policy at any time. The updated version will be published on our website with the new effective date. We recommend you review this page periodically. For significant changes, we may also notify you directly by email.

 

14. Contact Information

 

For any questions, requests, or complaints regarding this policy or your data, please contact us:

Wells Electronics Ltd

  • Email: info/at/wellselectronics.co.uk
  • Phone: +44 (0)333 006 4326

You also have the right to lodge a complaint with a supervisory authority. The UK’s authority for data protection is the Information Commissioner’s Office (ICO).

Supervisory Authority (ICO)